New iPod Shuffle 4G (2010, With Buttons, Voice Commands/Info) from Apple...

New iPod Nano 6G (Multi-Touch Screen) from Apple's September 1st Live Ev...

MacBook Air

macbook air

The MacBook Air is a Macintosh notebook computer designed by Apple, described as the "world's thinnest notebook." It is positioned as the ultraportable in Apple's MacBook family and was introduced at the Macworld Conference & Expo on January 15, 2008. The MacBook Air was the first laptop to implement Apple's precision aluminum unibody enclosure.
The MacBook Air has been revised three times since the original release. The first revision introduced higher performance, a larger hard drive, and a Mini DisplayPort. The second revision, introduced with the MacBook Pro family, featured a lower price, higher performance, and longer battery life. It was revised once again in October 2010 with a complete redesign of the enclousure and the addition of a smaller, 11.6-inch (29 cm) display option.

The MacBook Air, designed prominently for thinness and weighing 3 pounds (1.4 kg), was the first MacBook produced using a single sheet of aluminum with Apple's unibody technique. The computer features a glossy LED backlit display and a backlit keyboard, as well as a large trackpad that responds to iPhone-like Multi-Touch gestures such as pinching, swiping, and rotating. With the release of Mac OS X Snow Leopard, the Air's multi-touch trackpad also supports handwriting recognition of Chinese characters.
A flip-down hatch on the right side reveals the ports on MacBook Air: a USB port, a Mini DisplayPort, and a stereo earphone jack. The left side of the computer has a MagSafe adapter for power, and there is an iSight webcam and microphone above the screen.
The MacBook Air was the first subcompact laptop offered by Apple since the full-featured 12" PowerBook G4 was discontinued in 2006. It was also Apple's first computer with an optional solid-state storage drive. ArsTechnica found "moderate" performance improvements of the 64 GB solid-state drive of the first generation Air over the standard 80 GB hard drive in tests. On October 14, 2008, new models were announced boasting improved capacities of 128 GB (solid-state) and 120 GB (hard drive). The Air comes standard with 2 GB non-upgradable RAM. The CPU on the original Air was an Intel Core 2 Duo chip especially designed to be 40 percent the size of the standard Core 2 Duo chip. The current model has a low voltage, small form factor Core 2 Duo "Penryn" with 6 MB of cache, running on a 1066 MHz bus. MacBook Air has no user-replaceable parts. The hard drive, memory, and battery are enclosed within the casing, with memory soldered directly to the logicboard. MacBook Air's battery is enclosed within the case but can be replaced using normal screwdrivers, though it is unclear whether this process would void the notebook's warranty. As part of the out-of-warranty service, Apple offers to replace the battery for a fee.


The optional MacBook Air SuperDrive.
Apple incorporated several features in the design of the MacBook Air, such as the reduction of toxic chemicals like lead, to make it more environmentally "friendly". MacBook Air contains no BFRs and PVC wiring, meets Energy Star Version 5.0 requirements, has a recyclable enclosure, and is rated EPEAT Gold; its display is made from arsenic-free glass and does not contain mercury. To reduce the computer's size and weight, several features were sacrificed. It is Apple's first notebook since the PowerBook 2400c without a built-in removable media drive. It also omits a FireWire port, Ethernet port, line-in, media card slots, and a Kensington Security Slot.
To regain the features of an optical drive, users can either use a separately-available external USB SuperDrive, or the bundled Remote Disc software to access the optical drive of another computer. However, this method only allows for disk browsing or software installation; DVD movies or CDs cannot be watched or listened to. The Remote Disc capability is achieved by the computer wirelessly accessing the optical drive of another Mac or Windows PC that has the Remote Disc program installed. It can also be used to reinstall the system software from the included installation DVD. Remote Disc supports netbooting, so MacBook Air can boot from its installation DVD in another computer's drive. This feature requires Remote Install Mac OS X to be running on the remote computer. The software does not allow the playback or information of DVDs or CDs, nor does it allow the installation of Microsoft Windows. For these features, an external USB drive is required. A single speaker located under the keyboard is included for mono sound.
The MacBook Air includes Mac OS X Snow Leopard pre-installed, along with Apple's iLife multimedia suite.
With the 2008 revisions of the notebook, wired Ethernet connectivity required a separately available USB-to-Ethernet adapter. However, for the 2009 revision, the adapter is included in-the-box. Additionally, in the 2008 revision, the hard drive, graphics, front side bus, processor, memory, battery, and port connections were upgraded.

taken from:http://en.wikipedia.org/wiki/MacBook_Air

macbook pro

The MacBook Pro is a line of Macintosh portable computers introduced in January 2006 by Apple Inc. It replaced the PowerBook G4 and was the second model to be announced in the Apple–Intel transition (after the iMac). Positioned at the high end of the MacBook family, the MacBook Pro is currently produced in three sizes: the 13-, 15-, and 17- inch.
There have been two designs for the MacBook Pro, both using aluminum. The first design was largely a carry-over from the PowerBook G4 and used the Intel Core central processing units as opposed to the PowerPC G4 chips used in the model it replaced. It was first released as a 15-inch model in January 2006, followed by a 17-inch model in April of the same year. These original models received several updates and were upgraded with Core 2 Duo processors in late 2006.
The second "unibody" model has a more tapered design with most of the casing made from a single block of aluminum. This design was introduced with the 15-inch MacBook Pro in October 2008, along with the 13-inch aluminum unibody MacBook. The 17-inch model was updated with the same design the following January, also introducing the built-in battery that was later used in the rest of the MacBook Pro line from June and in the regular MacBook from October 2009. Apple updated the unibody line in April 2010 with Intel Core i5 and Core i7 processors in the 15- and 17-inch models, while the 13-inch models retained the Core 2 Duo processors.

taken from: http://en.wikipedia.org/wiki/MacBook_Pro

macbook

The MacBook is a brand of Macintosh notebook computers built by Apple Inc. First introduced in May 2006, it replaced the iBook and 12-inch PowerBook series of notebooks as a part of the Apple–Intel transition. Positioned as the low end of the MacBook family, the MacBook is aimed at the consumer and education markets. It is the best-selling Macintosh in history, and according to the sales-research organization NPD Group in October 2008, the mid-range model of the MacBook was the single best-selling laptop of any brand in U.S. retail stores for the preceding five months.
There have been three separate designs of the MacBook: the original model uses a combination of polycarbonate and fibreglass casing that was modelled after the iBook G4. The second type, introduced in October 2008 alongside the 15-inch MacBook Pro, used a similar unibody aluminum casing to the 15-inch Pro, and was updated and rebranded as the 13-inch MacBook Pro at the 2009 Apple Worldwide Developers Conference in June 2009. A third design, introduced in October 2009, uses a unibody polycarbonate shell as aluminum is now reserved for the higher-end MacBook Pro.

taken from: http://en.wikipedia.org/wiki/MacBook

apple earbuds

History

The white earphones (or "earbuds") that ship with all iPods have become symbolic of the brand. Advertisements feature them prominently, often contrasting the white earphones (and cords) with people shown as dark silhouettes that are usually seen on iTunes gift cards. The original earphones came with the first generation iPod. They were revised to be smaller after Apple received complaints of the earbuds being too large. The revised earphones were shipped with second through early fifth generation iPods, the iPod Mini, and the first generation Nanos. The earbuds were revised again in 2006, featuring an even smaller and more streamlined design. This third design was shipped with late fifth generation iPods and the second-generation nanos. All first generation iPod Shuffles and the second generation up until 30 January 2007 (when color models were introduced) were shipped with the second design; those that shipped after that date were distributed with the third design of the earbuds. The third generation iPod Shuffle comes with the earphones with remote on the right earphone, and third generation iPod Touch comes with the earphones with remote and mic on the right earphone.

Varieties

There are currently 4 varieties of iPod headphones: The basic Apple Earphones (no controls), which ships with all iPods except the 3rd Gen. Shuffle and 3rd Gen. Touch (8 GB); the Shuffle Apple Headphones (with Remote), which ships only with the 3rd Gen. Shuffle; the Apple Earphones (with Remote and Mic), which ships with the iPhone 3GS, iPod Touch 3rd Gen, iPhone, and is also sold independently; and the optional "premium" Apple In-Ear Headphones (with Remote and Mic), introduced on September 9, 2008, which are sold independently. The last three of these versions have buttons that allow users to adjust volume and control music and video playback. The control capsule located on the cable of the right earpiece includes three buttons and a microphone on the last two versions. Users can: adjust volume by pressing the + and - buttons, control music and video playback — including play/pause and next/previous — by pressing the center button, and record voice memos on supported iPod and iPhone models. There have been many reports of moisture problems with the remote/mic earbuds. The original iPhone and iPhone 3G came with a modified version of the Apple Headphones - The iPhone Stereo Headset. These were the Apple Headphones but with an additional clicker and remote on the right side of the headphones. The iPhone headset differs from the Apple Headphones with Remote and Mic by not including the volume control.

taken from: http://en.wikipedia.org/wiki/Apple_earbuds

the ipod shuffle

in the image the ipod shuffle 4g

First generation

Released on January 11, 2005, the first generation iPod Shuffle weighed 0.78 ounces (22 g) and was designed to be easily loaded with a selection of songs and to play them in random order. According to Apple, owners of existing iPods had often left the music selection to "shuffle", and the new iPod Shuffle was a way of implementing that in a much more cost-effective fashion. It relies on the use of an "autofill" feature in iTunes, which can select songs at random from a user's music library (or from a specific playlist) and copy as many as will fit into iPod Shuffle's memory. It can hold up to 240 songs (1 GB model, based on Apple's estimate, of four minutes per song and 128 kbit/s AAC encoding).

t lacks a display and the trademark scroll wheel, playlist management features, and is missing the games, address book, calendar, alarm, and notes capability of larger iPods; it cannot be used with iSync. Due to the codec not being ported, it is incapable of playing Apple Lossless and AIFF audio files.

The front of the iPod Shuffle has buttons for Play/Pause, Next Song/Fast Forward, Previous Song/Fast Reverse, and up and down volume adjustment. On the reverse, it has a battery level indicator light (activated by a button) and a three-position switch to turn the unit off or set it to play music in order or shuffled. It plugs directly into a computer's USB port (either 1.1 or 2.0), through which it also recharges its battery, which has an expected life of around 12 hours between charges. The USB plug is hidden beneath a cap. The unit also comes with a lanyard that attaches to the iPod Shuffle via an attached cap and this allows the user to wear the iPod Shuffle around his or her neck.


Second generation


A Second-generation iPod Shuffle in size-comparison to a Dell mouse.
On September 12, 2006, Apple announced the release of the second generation iPod Shuffle, calling it "the most wearable iPod ever". First shipments of the unit were slated for an October 2006 arrival, but actually started shipping on Friday, November 3, 2006. The new generation featured a lone 1 GB model in a silver brushed aluminum case similar to the second generation iPod Nano and the older iPod Mini.

On the second generation iPod Shuffle, USB connectivity is provided via an included piece of hardware which acts as a docking station for the transfer of data and the recharging of the iPod's internal battery through its headphone jack. The second generation iPod Shuffle is also able to act as a flash drive, just like the first generation iPod Shuffle. However, unlike the first generation iPod Shuffle, the second generation does not have a built-in USB connector. This means that the docking station is required for connection to a computer on the second generation model.
The second generation Shuffle can play MP3, MP3 VBR, AAC, Protected AAC, Audible (formats 2, 3 and 4), WAV and AIFF. Due to its low processing power the only iTunes-supported file format that the iPod does not support is Apple Lossless.[citation needed] Using large file sizes inherent of WAV or AIFF files will very quickly fill the device's low 1 GB capacity. iPod Shuffle cannot play music from music video files.

Third generation


A Third generation iPod Shuffle.

Wikinews has related news: Apple reveals new iPod shuffle with voice
The third generation iPod Shuffle was released on March 11, 2009 and is said by Apple to be "jaw-droppingly small" and "The first music player that talks to you" with dimensions of 45.2 x 17.5 x 7.8 mm (1.8 x 0.7 x 0.3 in). It is available with a silver or black brushed aluminum case similar to the second generation iPod Shuffle. This makes it the first iPod Shuffle that is available in black. It features VoiceOver technology that allows song names, artist names, album names and playlist contents and names to be spoken in 20 different languages using the Text-to-Speech incorporated in iTunes 8 and 9. It also has gained support for multiple playlists, in contrast to previous versions of the iPod Shuffle, which allowed only a single playlist.


A third generation iPod Shuffle with headphones.
The third generation iPod Shuffle features a polished steel attachment clip, adopting for the first time the polished steel finishing previously found only on the larger iPods, rather than the brushed aluminum used in the second-generation iPod Shuffle. It also no longer has volume or track controls on the device itself. Instead, the packaged iPod earbuds now include a three-button device on the right earbud cord. This adds the functions of changing between playlists, hearing the song title and artist of the track playing, as well as play/pause, track changes and volume control. It is not possible to change songs or volume with current third-party headphones, since they lack these controls. However, since the iPod Shuffle begins playing music automatically when it is turned on, third-party headphones may still be used in "autoplay" mode (with no volume or playback controls). Some future third-party headphones and headphone adapters will include full support for the iPod Shuffle. The official headphones contain a chip designed by Apple to control the device.

Fourth generation


iPod shuffle (fourth generation)
The fourth generation iPod Shuffle was announced on September 1, 2010. It features the return of clickable track and volume controls from the first two generations. The control pad is 18% larger than the second generation of iPod shuffle and the model also features VoiceOver from the third generation in twenty-five languages. It also features Genius and handles multiple playlists. They are currently being sold in 2 GB models with US pricing for the device announced to start at US$49. In the UK, the price is £39.

taken from: http://en.wikipedia.org/wiki/IPod_Shuffle

the ipad

The iPad is a tablet computer designed and developed by Apple. It is particularly marketed as a platform for audio and visual media such as books, periodicals, movies, music, and games, as well as web content. At about 700 grams (25 ounces), its size and weight are between those of most contemporary smartphones and laptop computers. Apple released the iPad in April 2010, and sold 3 million of the devices in 80 days.[6]
The iPad runs the same operating system as the earlier iPod Touch and iPhone, albeit a slightly older version. It can run its own applications as well as ones developed for the iPhone. Without modification, it will only run programs approved by Apple and distributed via its online store.
Like iPhone and iPod Touch, the iPad is controlled by a multitouch display — a break from most previous tablet computers, which used a pressure-triggered stylus. The iPad uses a Wi-Fi data connection to browse the Internet, load and stream media, and install software. Some models also have a 3G wireless data connection. The device is managed and synced by iTunes on a personal computer via USB cable.
Media reaction to the device has generally been neutral or positive, with more positive reaction after the device was launched.

taken from: http://en.wikipedia.org/wiki/IPad

the new ipod nano

The iPod Nano (trademarked, marketed, and stylized as iPod nano) digital audio player designed and marketed by Apple. The first generation of the iPod Nano was introduced in the end of 2005 as a replacement for the iPod mini.It uses flash memory for storage. The iPod Nano has gone through six models, or generations, since its introduction. The current "sixth generation" iPod nano supports FM radio, a pedometer, and a 39.1 millimetres (1.54 in) square 240x240 display with a multitouch interface.

taken from:http://en.wikipedia.org/wiki/IPod_Nano

gadgets that changed the world

iPod: No list about gadgets that changed the world would be complete without a mention of the Apple iPod. Never before has a device changed the media landscape that we know it like the Apple iPod did. Everyone and their mother owns one now and the term “iPod” has made it into modern vocabulary as a word to describe almost any portable MP3 player. Love them or hate them, they changed the way you and I listen to music by cramming our paltry CD cabinets into a few gigabytes of space in our pocket.

taken from:http://technascent.com/10-gadgets-that-changed-the-world-and-life/

top 10:ways apple canged the world

10
Apple invented the Super Bowl ad
Apple's one-minute-long 1984 Super Bowl ad directed by Ridley Scott cost an astounding $1.5 million dollars to produce. But as history shows us, the seemingly foolish investment was one of the smartest branding moves ever made by the company, and is now widely regarded now as a watershed moment in advertising. Broadcast during the third quarter, the ad creatively expressed Apple's long-standing rebellious pride in nonconformity, and boldly introduced the new Macintosh personal computer. Thanks to its jolting theme and classic allusion to Orwell's novel Nineteen Eighty-Four, the ad generated enormous free publicity for Apple as it was discussed and replayed elsewhere by other media outlets.

Since then, Apple has continued to take full advantage of brilliant marketing as a way to stay at the forefront of consumers’ minds, and generate unprecedented hype and excitement for everything it does. In fact Apple’s recent branding efforts have been so successful that it has led to the development of an entire industry of third-party peripherals (i.e., “iProducts”) and copycats seeking to ride on the tech giant's coattails to achieve their own success.


9
Apple domesticated the computer
Released in 1977, the Apple II computer stands apart for making machines once only viewed as being useful for crunching numbers now part of our everyday lives and virtually everything we do. Though the company may now be known for all manner of famous products, the Apple II was the driving force that pushed Apple to become a successful business, and continued to be sold in various forms even into the early 1990s. Aggressively marketed as the computer for the masses rather than engineers, unlike previous home microcomputers that required assembly on the part of the buyer, the Apple II came fully built and its beige plastic exterior casing was meant to mimic that of a home appliance as opposed to a complex piece of electronic equipment.

Though the original retail price of $1,298 may sound steep for 1977, designer Steve Wozniak's focus on using software and programming to eliminate the need for expensive hardware made the Apple II quite affordable, relative to competing machines. Finally, the company's belief in open collaboration created a robust third-party developer community that helped to quickly build a useful pool of consumer-friendly software that further propelled the Apple II's success as a useful device all consumers could benefit from owning.


8
Apple made art easy
Few people realize that Apple's reputation for being the computer maker of choice for creative minds like graphic designers, photographers, film makers, and musicians is in reality a legacy that began in 1985 with the introduction of MacPublisher. Credited for being the first "what you see is what you get" page layout program, when combined with Apple's companion LaserWriter printer (released later that same year) and an already intuitive Macintosh graphic-based operating system, an entire "desktop publishing" industry was created. In other words, complex printed documents could now be designed and viewed easily onscreen before being printed.

Movies and video editing became another point of focus after Apple's acquisition of Macromedia's Final Cut software, which is now used by film professionals worldwide and was the basis for the more consumer-friendly iMovie. Finally, other acquisitions of Nothing Real and Emagic led to the development of the popular music-making software Garage Band, solidifying the company's dominant role in computing for all major artistic mediums.



7
Apple made tech sexy
After several years of turmoil, Steve Jobs returned to Apple in 1997 with a clear vision of how to revitalize his then-ailing creation. Though, by today's standard, the original iMac's gaudy plastic colors and clunky all-in-one egg shape may seem like a direct reflection on the bad tastes of the ‘90s, at the time it represented a whole new way of thinking about personal technology design.

Spearheaded by Apple's renowned Senior Vice President of Industrial Design Johnathan Ive, the iMac's dramatically different looks epitomized the company's "Think Different" mentality and proved that consumers saw value in technology that was not only functional, but attractive and personable as well. The original iMac's extreme success was quickly apparent as 800,000 units shipped within the first five months of release and single-handedly restored the company to profitability. It also ushered in a new era of Apple product design that emphasized minimalism, unique shapes and bright color detailing. This focus on design aesthetics has subsequently become a hallmark of Apple's products, and led countless competitors to rethink their former concentration on device performance as the only quality of electronics that is of value to average consumers.


6
Apple made computing easy
Forever focused on the power of software to transform the consumer technology experience, the release of Apple's OS X operating system in 1999 redefined perceptions of how to operate personal computers. Built from the work done by Steve Jobs' other start-up NeXT, which was acquired by Apple in conjunction with his return, the system put logic and ease of use at the forefront while taking advantage of the extreme stability and security offered by UNIX. In the years since its release, OS X and its subsequent upgrades have been an extreme point of pride and differentiation for Apple products versus Windows-based machines, not to mention forming the core basis of its positioning to consumers against more widespread PC alternatives.


5
Apple taught us that touching is OK
Starting with the original Macintosh released in 1984, which is credited as finally popularizing the mouse, Apple has shown consumers there are far better ways to interact with technology than simply through buttons. While the iPhone's groundbreaking touchscreen and touch-friendly UI may be the most obvious and impactful example of this stance, ushering in an entirely new wave of cell phone innovation, advances such as the iPod scroll wheel or the more recent gesture-sensing touchpads found in newer Mac laptops are also great examples of how Apple has advanced touch interaction. Given this history, there's no doubt the geniuses in Cupertino will continue to reset consumer expectations of what's possible by focusing on technology's direct interaction with the human form.


4
Apple put an app monkey on our backs
Before Apple's entry into the space, mobile software development was a slow and hobbled process stuck in an innovation no-man's-land between carriers and handset manufacturers. Channeling the company's long-term embrace of open platforms and love of third-party developers, Apple single-handedly rewrote the book on mobile application creation by encouraging outside developers to set new bars for what could be possible through mobile software in exchange for the ability to sell their creations to the iPhone's exploding user base.

Needless to say, early entrants into the space have long since become millionaires due to this fundamental shift, while we as consumers have benefited from a mind-boggling selection of applications for serving just about every need imaginable. To put this change into perspective, as of September 2009 the iTunes store had recorded over 2 billion application downloads. Competitors such as Palm, Android and BlackBerry, have been scrambling ever since to capitalize on this newly created mobile application market, which is estimated by Gartner to reach $6.2 billion in 2010.


3
Apple destroyed the music industry
How a piece of software originally designed to play music ended up fundamentally changing an entire industry is something baffled music execs are still scratching their heads over even nine years after its initial release. Announced in 2001, even before the iPod, iTunes became something completely different with the launch of the iTunes Store two years later in 2003.

Now, as the No. 1 music retailer in the world, the iTunes Store has sold over 8.5 billion songs (as of September 2009) and provided music fans around the world virtually instant gratification for purchasing and downloading songs anywhere there's internet access. Thanks to the introduction of the iPod Video and expansion of the store to include popular TV shows and movies, in April 2007, iTunes also became the most popular online movie store in the world, selling over 200 million television episodes by October 2008 alone. Not too shabby for a company that started out simply selling computers.


2
Apple made phones boring
The release of the iPhone in 2007 marked the beginning of a tidal wave of mobile innovation that has completely transformed how manufacturers build phones. Featuring a fully integrated iPod video player, web browser and the ability to run thousands of games and other mobile applications, the phone aspect of the iPhone represented only a tiny fraction of the device's capabilities and forever changed consumer expectations of portable electronics. Since its release, phones mimicking everything from the iPhone’s exterior design to its intuitive touch UI have been released by virtually every competing manufacturer, and not without reason. Now available in over 86 countries around the world, over 30 million iPhones have been sold. In the last quarter of 2009 alone, sales of the device reportedly grew by 100% when compared to the previous year, and played a large role in helping Apple set its most profitable quarter ever in the company's entire history.



1
Apple invented the ultimate media player
Over its short lifetime, the iPod has undoubtedly had the biggest impact of any product ever made by Apple. Released at a critical stage in the digitization of music in late 2001, the iPod's promise of allowing users to carry and listen to thousands of songs from a pocket-size device is solely responsible for ushering in the worldwide shift to listening to MP3s.

Though the iPod wasn't the first MP3 player to be marketed to consumers, its unique combination of mass storage space, innovative click-wheel navigation and syncing functionality with iTunes proved to make all the difference, and forever changed Apple's focus as a company. Thanks to continuous innovation, the iPod has now evolved well beyond being a simple music player to become the world's foremost portable media player, and sold a mind-boggling 220,000,000 units (as of September 2009) worldwide throughout its existence.

Undoubtedly, if the current success of the App Store is any indication, iPods will soon become the world's preeminent portable gaming platform as well, adding one more industry in the entertainment field conquered by this amazing device.

Apple isn't the only dominant force in the tech industry: Check out our Top 10: Sinister Google Activities, then move on to see if you missed any of these Top 10: Best iPhone Apps Of 2009.

taken from:http://www.askmen.com/top_10/entertainment/top-10-ways-apple-changed-the-world_1p.html

iOS 4.2

Apple has released the second beta build of iOS 4.2 to its development community, bringing the next generation of the iPhone/iPad/iPod touch/AppleTV operating system one step closer to its November rollout. New additions to this build were not immediately clear at the time of this writing, although Engadget notes that "it's already so much less buggy than Beta 1 we're weeping with joy."

As you may recall from previous coverage, iOS 4.2 brings the most benefits to iPad owners, as it is the first build to bring version 4.x to that device. There are a few nice additions for iPhone owners, though, including AirPrint wireless printing and AirPlay wireless multimedia streaming.

iOS devs, please feel free to note any changes you've observed in the comments.

slogans

Apple's first slogan, "Byte into an Apple", was coined in the late 1970s.From 1997–2002, Apple used the slogan Think Different in advertising campaigns. The slogan had a lasting impact on their image and revived their popularity with the media and customers. Although the slogan has been retired, it is still closely associated with Apple.Apple also has slogans for specific product lines — for example, "iThink, therefore iMac" was used in 1998 to promote the iMac,and "Say hello to iPhone" has been used in iPhone advertisements."Hello" was also used to introduce the original Macintosh, Newton, iMac ("hello (again)"), and iPod.

taken from: http://en.wikipedia.org/wiki/Apple_Inc.#Slogans

the iphone

At the Macworld Conference & Expo in January 2007, Steve Jobs revealed the long anticipated iPhone, a convergence of an Internet-enabled smartphone and iPod.The original iPhone combined a 2.5G quad band GSM and EDGE cellular phone with features found in hand held devices, running scaled-down versions of Apple's Mac OS X (dubbed iOS, formerly iPhone OS), with various Mac OS X applications such as Safari and Mail. It also includes web-based and Dashboard apps such as Google Maps and Weather. The iPhone features a 3.5-inch (89 mm) touch screen display, 4, 8, or 16 GB of memory, Bluetooth, and Wi-Fi (both "b" and "g").The iPhone first became available on June 29, 2007 for $499 (4 GB) and $599 (8 GB) with an AT&T contract.On February 5, 2008, Apple updated the original iPhone to have 16 GB of memory, in addition to the 8 GB and 4 GB models.On June 9, 2008, at WWDC 2008, Steve Jobs announced that the iPhone 3G would be available on July 11, 2008.This version added support for 3G networking, assisted-GPS navigation, and a price cut to $199 for the 8 GB version, and $299 for the 16 GB version, which was available in both black and white. The new version was visually different from its predecessor in that it eliminated the flat silver back, and large antenna square for a curved glossy black or white back. Following complaints from many people, the headphone jack was changed from a recessed jack to a flush jack to be compatible with more styles of headphones. The software capabilities changed as well, with the release of the new iPhone came the release of Apple's App Store; the store provided applications for download that were compatible with the iPhone. On April 24, 2009, the App Store surpassed one billion downloads.On June 8, 2009, at Apple's annual worldwide developers conference, the iPhone 3GS was announced, providing an incremental update to the device including faster internal components, support for faster 3G speeds, video recording capability, and voice control. On June 7, 2010, at WWDC 2010, the iPhone 4 was announced, which Apple says is its "'biggest leap we've taken" since the original iPhone.The phone includes an all-new design, 960x640 display, Apple's A4 processor used in the iPad, a gyroscope for enhanced gaming, 5MP camera with LED flash, front-facing VGA camera and FaceTime video calling. Shortly after the release of the iPhone 4, it was realized by consumers that the new iPhone had reception issues. This is due to the stainless steel band around the edge of the device, which also serves as the phones cellular signal and Wi-Fi antenna. The current fix for this issue is a "Bumper Case" for the phone distributed for free to all iPhone 4 owners, subject to terms.

the ipod

On October 23, 2001, Apple introduced the iPod digital music player. It has evolved to include various models targeting the wants of different users. The iPod is the market leader in portable music players by a significant margin, with more than 220 million units shipped as of September 9, 2009.Apple has partnered with Nike to offer the Nike+iPod Sports Kit enabling runners to synchronize and monitor their runs with iTunes and the Nike+ website. Apple currently sells four variants of the iPod.
iPod Classic (previously named iPod from 2001 to 2007), portable media player first introduced in 2001, currently available in a 160 GB model.
iPod Nano, portable media player first introduced in 2005, currently available in 8 and 16 GB models. The newest generation has a FM radio, a pedometer, and a new multi-touch interface that replaced the traditional iPod click wheel.
iPod Shuffle, digital audio player first introduced in 2005, currently available in 2 and 4 GB models.
iPod Touch, portable media player that runs iOS, first introduced in September 2007 after the iPhone went on sale. Currently available in 8, 32, and 64 GB models. The latest generation features the Apple A4 processor, a Retina Display and dual cameras on the front and back. The back camera allows video recording at 720p.

Greenpeace and Apple

Greenpeace led a campaign for Apple to cease using highly polluting materials left behind by other major computers manufacturers. Apple has now changed its policy and put the company as a leader in the least used toxics products

the motto of apple

¨think different¨

Apple revolutionized the music industry with itunes

Apple has changed the lives of thousands of people with the creation of iTunes. This helped artists as well as the customers. People are able to download the songs they like for a reasonable price. Now, instead of waiting in lines to buy one cd in which you probably like only couple of songs for 20 bucks, you can sit comfortably at home and download the ones you prefer. Of course, the big corporations like NBC won't like it because now they are no longer able to monopolize the music industry and this has resulted in a decrease in their market power. The iTunes is easily accessible, practical and cheaper than buying an actual cd and plus it also helps reduce illegal downloading of music. The other advantage with iTunes is that you can find all your favourite artists online and you know that it will never run out of copies. Before iTunes came along, the music industries were completely dominating the market and they were charging exorbitant amounts for cds and all the money went mostly to the music industries. As everyone likes to gain more and more, it's only normal that the music corporations won't like losing money to Apple and they will try all they can to regain their domination. Their profits went down by a lot when iTunes came out as iTunes were selling songs for 99c. The big corporations were obliged to reduce price in order to compete with Apple but with all their extra costs like paying distributors and all, they were unable to compete with this technological revolution. Nowadays, most people have an iPod and everyone downloads from iTunes. I believe that we now live in a society run by technology and with the new generation, iTunes will definitely prosper whereas the stores selling cds will eventually close down as no one will buy a cd for 20$ when they can buy songs for 99c. As Adam Smith the father of economics once said, every man will do what's best for himself, and thus it only makes sense that everyone will rather pay 99c than 20$.

apple wants to enter tv market

Apple iTV. Apple wants to enter TV market with iTV made recently. This is a device that aims to compete with cable and satellite TV . To achieve the aims of the iPhone OS 4 (IOS 4, the possibility to enjoy of media (Music , movies , videos ) with great ease (eg power- BTI will be notified of new uploaded by your friends ) and ease of sharing of your files (pictures , movies, etc). The presence dell’iOS4 also allow you to use your iPhone or iPod as remote control for Apple iTV and connect to iTunes to download content of interest.

The Apple iTV’s platform promises to be extremely customizable, even by those who produce video content that will provide them for free , using advertising revenues secured by IAD, The advertising system created by Apple.

In short , the home of Steve Jobs is preparing to say its also in the television field . We await with interest the release of iTV (expected to be released on September 2010)..

jobs in apple

Steve Jobs and Apple Computer
It is widely known that Steve Jobs, who in the late 1970s co-founded with Steve Wozniak the Apple Computer Company, has been the creative driving force behind most of the technology that Apple has developed and charmed computer users with around the World.

Jobs left Apple in the mid 1980s and returned in the late 1990s. For over ten years, Apple functioned without Jobs. But it does seem that most of Apple’s revolutionizing products were direct results of Jobs’ vision.

Jobs, as reported numerous times over the past few months, is having health problems and currently on health leave from Apple. His absence has created an unsettling sense that Apple will falter without his leadership. And, that a Jobs-like successor is needed.

In the Conde’ Nast Portfolio March 09 issue writer Kevin Maney wrote, “Jobs has proven his business brilliance, and Apple could coast nicely for a number of years just on Jobs-fueled momentum. But by most accounts, he has not groomed a successor or codified he secrets of his magic.”

Apple Specialists
Is it possible to codify or formulize one’s creativity or genius? It hasn’t been done yet and unless Steve Jobs himself can find a way to capture his own creative genius, it probably won’t happen any time soon.

It would be a good idea for Apple to start using its resources to recruit other creative top level executives that have a revolutionary vision – not necessarily exactly like Jobs – that can take Apple to another level.

IBM is a company that has survived a multitude of creative and innovative leadership. Disney thrived and raised its technology genius even higher than when its founder ran the empire. The Ford Motor company is another example of a company surviving its innovative founder.

Apple Computer Inc.
Apple has survived technology wars for over 25 years and almost half of those years without Jobs. As one who has taken an active part in following, using, promoting, teaching, and supporting the technology wave for 25 years, I believe Apple will be part of technology well into the 21st century.

Whether Jobs decides to leave the company in the near future or the distance future, Apple has proven it is a survivor and that it can find a way to use its creative drive to survive.

Apple iPod Nano - Revolutionizing the Mp3 Player World

Apple iPod Nano - Revolutionizing the Mp3 Player World
I don't think it's an exaggeration to say that the advent of the Apple iPod revolutionized mp3 players. The look, the style, the sound quality, the navigation, the features, the seamless integration with iTunes and other services, all these separate components added up to a spectacular and revolutionary mp3 player. Each new mp3 player that Apple has released has pushed the envelope for design and all around use. First they miniaturized the iPod with the iPod Mini. Then they miniaturized that, and by getting rid of the LCD screen were able to offer the Shuffle for unheard of low prices for an iPod. Now they've gone to the next level. The Apple iPod nano.
But will it really revolutionize mp3 players? Yes. And here's why:
Size and Storage
Take the iPod, shrink it, shrink it again, and then shrink it one more time and you have the iPod Nano! It's no thicker than a pencil and slides right into your back pocket without even noticing, literally! The nano is smaller than most other flash mp3 players, but has something that none of them do: 2GB and 4GB file capacities. No flash mp3 player has the kind of file capacity that the nano has. And what this means is that you can store a previously unheard amount of music on an mp3 player with no moving internal parts, i.e.- a completely skip free player.
Signature iPod Quality
Remember that this is an iPod, so you have unmatched usability and sound quality. The player comes with the Apple signature click wheel and navigation system. It hooks up seamlessly with iTunes and other standard Apple software. The sound quality, as with all iPods, is excellent.
Brand New Features
The iPod nano comes with a full color screen which can display multiple image file formats in a crisp high quality format. It also now syncs up directly with Microsoft Outlook and Outlook Express for contacts and colander functions and to-do lists. One of the coolest and most useful new features the nano comes with is a stopwatch and lap timer. Because it's small and flash based, the nano already is great for working out, but the stopwatch can record many lap times and then give you shortest, longest, and average lap, as well as your overall time and individual lap times.

the founders

Steven Paul Jobs (born February 24, 1955) is an American business magnate and inventor. He is well known for being the co-founder and chief executive officer of Apple. Jobs also previously served as chief executive of Pixar Animation Studios; he became a member of the board of The Walt Disney Company in 2006, following the acquisition of Pixar by Disney.
In the late 1970s, Jobs, with Apple co-founder Steve Wozniak, Mike Markkula,and others, designed, developed, and marketed one of the first commercially successful lines of personal computers, the Apple II series. In the early 1980s, Jobs was among the first to see thecommercial potential of the mouse-driven graphical user interface which led to the creation of the Macintosh. After losing a power struggle with the board of directors in 1985,Jobs resigned from Apple and founded NeXT, a computer platform development company specializing in the higher education and business markets. Apple's subsequent 1996 buyout of NeXT brought Jobs back to the company he co-founded, and he has served as its CEO since 1997.
In 1986, he acquired the computer graphics division of Lucasfilm Ltd which was spun off asPixar Animation Studios. He remained CEO and majority shareholder until its acquisition by the Walt Disney company in 2006. Jobs is currently a member of Disney's Board of Directors.
Jobs' history in business has contributed much to the symbolic image of the idiosyncratic, individualistic Silicon Valley entrepreneur, emphasizing the importance of design and understanding the crucial role aesthetics play in public appeal. His work driving forward the development of products that are both functional and elegant has earned him a devoted following.
Jobs is listed as either primary inventor or co-inventor in over 230 both awarded patents and patent applications related to a range from actual computer and portable devices to user interfaces (including touch-based), speakers, keyboards, power adapters, staircases, clasps, sleeves, lanyards and packages.



Stephen Gary "Woz" Wozniak (born August 11, 1950 in San Jose, California) is an American computer engineer who co-founded Apple Computer, Inc. (now Apple Inc.) with Steve Jobs and Ronald Wayne. His inventions and machines are credited with contributing significantly to the personal computer revolution of the 1970s. Wozniak created the Apple I andApple II computers in the mid-1970s.
Wozniak has several nicknames, including "The Woz", "Wonderful Wizard of Woz" and "iWoz" (a reference to the ubiquitous naming scheme for Apple products). "WoZ" (short for "Wheels of Zeus") is also the name of a company Wozniak founded. He is sometimes known as the "Other Steve" of Apple Computer, the better known Steve being co-founder Steve Jobs.



Ronald Gerald Wayne (born 17 May 1934) founded Apple Computer with Steve Jobs andSteve Wozniak, but soon gave up his share of the new company for a total of $2,300.
Wayne was born in Cleveland, Ohio, United States.[citation needed] He worked with Jobs at Ataribefore the two men and Wozniak founded Apple Computer on April 1, 1976. Serving as the venture's "adult supervision", Wayne drew the first Apple logo, wrote the three men's originalpartnership agreement, and wrote the Apple I manual.
Wayne received a 10% stake in Apple but relinquished his stock for US$800 less than two weeks later, on 12 April 1976. Legally all members of a partnership are personally responsible for any debts incurred by any partner; unlike Jobs and Wozniak, 21 and 25, Wayne had personal assets that potential creditors could seize. The failure of a slot machine company he had started five years earlier also contributed to his decision to exit the partnership.
Later that year, venture capitalist Mike Markkula helped develop a business plan and convert the partnership to a corporation. Wayne received another check, for $1,500, for his agreement to forfeit any claims against the new company. In its first year of operations (1976), Apple's sales reached US$174,000. In 1977, sales rose to US$2.7 million, in 1978 to US$7.8 million, and in 1980 to US$117 million. By 1982 Apple had a billion dollars in annual sales. He claimed that he did not regret selling the stock as he had made the "best decision with the information available to me at the time." Wayne also stated that he felt the Apple enterprise
would be successful, but at the same time there would be bumps along the way and I couldn't risk it. I had already had a rather unfortunate business experience before. I was getting too old and those two were whirlwinds. It was like having a tiger by the tail and I couldn't keep up with these guys.
After Apple, Wayne resisted Jobs' attempts to recruit him back to Apple, remaining at Atari until 1978 when he joined Lawrence Livermore National Laboratory, and later a Salinas, California electronics company. He is retired and sells stamps, rare coins, and gold from hisPahrump, Nevada home, and has never owned an Apple product.
He also holds a dozen patents, but has never had enough capital to make money off any of them.

history of apple

The Apple I
Main article: Apple I


The very first Apple Computer logo, drawn by Ronald Wayne, depicts Isaac Newton under an apple tree.


The Apple logo in 1977 created by Rob Janoff with the rainbow color theme used until 1998.
Steve Jobs and Steve Wozniak had been friends for some time, having met in 1971, when their mutual friend, Bill Fernandez, introduced 21-year-old Wozniak to 16-year-old Jobs. Jobs managed to interest Wozniak in assembling a machine and selling it.
Jobs approached a local computer store, The Byte Shop, who said they would be interested in the machine, but only if it came fully assembled. The owner, Paul Terrell, went further, saying he would order 50 of the machines and pay US $500 each on delivery.[2] Jobs then took the purchase order that he had been given from the Byte Shop to Cramer Electronics, a national electronic parts distributor, and ordered the components he needed to assemble the Apple I Computer. The local credit manager asked Jobs how he was going to pay for the parts and he replied, "I have this purchase order from the Byte Shop chain of computer stores for 50 of my computers and the payment terms are COD. If you give me the parts on a net 30 day terms I can build and deliver the computers in that time frame, collect my money from Terrell at the Byte Shop and pay you."[3]
With that, the credit manager called Paul Terrell who was attending an IEEE computer conference at Asilomar in Pacific Grove and verified the validity of the purchase order. Amazed at the tenacity of Jobs, Terrell assured the credit manager if the computers showed up in his stores Jobs would be paid and would have more than enough money to pay for the parts order. The two Steves and their small crew spent day and night building and testing the computers and delivered to Terrell on time to pay his suppliers and have a tidy profit left over for their celebration and next order. Steve Jobs had found a way to finance his soon-to-be multimillion-dollar company without giving away one share of stock or ownership.
The machine had only a few notable features. One was the use of a TV as the display system, whereas many machines had no display at all. This was not like the displays of later machines, however; text was displayed at a terribly slow 60 characters per second. However, this was still faster than the teletypes used on contemporary machines of that era. The Apple I also included bootstrap code on ROM, which made it easier to start up. Finally, at the insistence of Paul Terrell, Wozniak also designed a cassette interface for loading and saving programs, at the then-rapid pace of 1200 bit/s. Although the machine was fairly simple, it was nevertheless a masterpiece of design, using far fewer parts than anything in its class, and quickly earning Wozniak a reputation as a master designer.
Joined by another friend, Ronald Wayne, the three started to build the machines. Using a variety of methods, including borrowing space from friends and family, selling various prized items (like calculators and a VW bus) and scrounging, Jobs managed to secure the parts needed while Wozniak and Wayne assembled them. But the owner of the Byte Shop was expecting complete computers, not just printed circuit boards. The boards still being a product for the customers Terrell still paid them.[4] Eventually 200 of the Apple I's were built.