iOS 4.2

Apple has released the second beta build of iOS 4.2 to its development community, bringing the next generation of the iPhone/iPad/iPod touch/AppleTV operating system one step closer to its November rollout. New additions to this build were not immediately clear at the time of this writing, although Engadget notes that "it's already so much less buggy than Beta 1 we're weeping with joy."

As you may recall from previous coverage, iOS 4.2 brings the most benefits to iPad owners, as it is the first build to bring version 4.x to that device. There are a few nice additions for iPhone owners, though, including AirPrint wireless printing and AirPlay wireless multimedia streaming.

iOS devs, please feel free to note any changes you've observed in the comments.

slogans

Apple's first slogan, "Byte into an Apple", was coined in the late 1970s.From 1997–2002, Apple used the slogan Think Different in advertising campaigns. The slogan had a lasting impact on their image and revived their popularity with the media and customers. Although the slogan has been retired, it is still closely associated with Apple.Apple also has slogans for specific product lines — for example, "iThink, therefore iMac" was used in 1998 to promote the iMac,and "Say hello to iPhone" has been used in iPhone advertisements."Hello" was also used to introduce the original Macintosh, Newton, iMac ("hello (again)"), and iPod.

taken from: http://en.wikipedia.org/wiki/Apple_Inc.#Slogans

the iphone

At the Macworld Conference & Expo in January 2007, Steve Jobs revealed the long anticipated iPhone, a convergence of an Internet-enabled smartphone and iPod.The original iPhone combined a 2.5G quad band GSM and EDGE cellular phone with features found in hand held devices, running scaled-down versions of Apple's Mac OS X (dubbed iOS, formerly iPhone OS), with various Mac OS X applications such as Safari and Mail. It also includes web-based and Dashboard apps such as Google Maps and Weather. The iPhone features a 3.5-inch (89 mm) touch screen display, 4, 8, or 16 GB of memory, Bluetooth, and Wi-Fi (both "b" and "g").The iPhone first became available on June 29, 2007 for $499 (4 GB) and $599 (8 GB) with an AT&T contract.On February 5, 2008, Apple updated the original iPhone to have 16 GB of memory, in addition to the 8 GB and 4 GB models.On June 9, 2008, at WWDC 2008, Steve Jobs announced that the iPhone 3G would be available on July 11, 2008.This version added support for 3G networking, assisted-GPS navigation, and a price cut to $199 for the 8 GB version, and $299 for the 16 GB version, which was available in both black and white. The new version was visually different from its predecessor in that it eliminated the flat silver back, and large antenna square for a curved glossy black or white back. Following complaints from many people, the headphone jack was changed from a recessed jack to a flush jack to be compatible with more styles of headphones. The software capabilities changed as well, with the release of the new iPhone came the release of Apple's App Store; the store provided applications for download that were compatible with the iPhone. On April 24, 2009, the App Store surpassed one billion downloads.On June 8, 2009, at Apple's annual worldwide developers conference, the iPhone 3GS was announced, providing an incremental update to the device including faster internal components, support for faster 3G speeds, video recording capability, and voice control. On June 7, 2010, at WWDC 2010, the iPhone 4 was announced, which Apple says is its "'biggest leap we've taken" since the original iPhone.The phone includes an all-new design, 960x640 display, Apple's A4 processor used in the iPad, a gyroscope for enhanced gaming, 5MP camera with LED flash, front-facing VGA camera and FaceTime video calling. Shortly after the release of the iPhone 4, it was realized by consumers that the new iPhone had reception issues. This is due to the stainless steel band around the edge of the device, which also serves as the phones cellular signal and Wi-Fi antenna. The current fix for this issue is a "Bumper Case" for the phone distributed for free to all iPhone 4 owners, subject to terms.

the ipod

On October 23, 2001, Apple introduced the iPod digital music player. It has evolved to include various models targeting the wants of different users. The iPod is the market leader in portable music players by a significant margin, with more than 220 million units shipped as of September 9, 2009.Apple has partnered with Nike to offer the Nike+iPod Sports Kit enabling runners to synchronize and monitor their runs with iTunes and the Nike+ website. Apple currently sells four variants of the iPod.
iPod Classic (previously named iPod from 2001 to 2007), portable media player first introduced in 2001, currently available in a 160 GB model.
iPod Nano, portable media player first introduced in 2005, currently available in 8 and 16 GB models. The newest generation has a FM radio, a pedometer, and a new multi-touch interface that replaced the traditional iPod click wheel.
iPod Shuffle, digital audio player first introduced in 2005, currently available in 2 and 4 GB models.
iPod Touch, portable media player that runs iOS, first introduced in September 2007 after the iPhone went on sale. Currently available in 8, 32, and 64 GB models. The latest generation features the Apple A4 processor, a Retina Display and dual cameras on the front and back. The back camera allows video recording at 720p.

Greenpeace and Apple

Greenpeace led a campaign for Apple to cease using highly polluting materials left behind by other major computers manufacturers. Apple has now changed its policy and put the company as a leader in the least used toxics products

the motto of apple

¨think different¨

Apple revolutionized the music industry with itunes

Apple has changed the lives of thousands of people with the creation of iTunes. This helped artists as well as the customers. People are able to download the songs they like for a reasonable price. Now, instead of waiting in lines to buy one cd in which you probably like only couple of songs for 20 bucks, you can sit comfortably at home and download the ones you prefer. Of course, the big corporations like NBC won't like it because now they are no longer able to monopolize the music industry and this has resulted in a decrease in their market power. The iTunes is easily accessible, practical and cheaper than buying an actual cd and plus it also helps reduce illegal downloading of music. The other advantage with iTunes is that you can find all your favourite artists online and you know that it will never run out of copies. Before iTunes came along, the music industries were completely dominating the market and they were charging exorbitant amounts for cds and all the money went mostly to the music industries. As everyone likes to gain more and more, it's only normal that the music corporations won't like losing money to Apple and they will try all they can to regain their domination. Their profits went down by a lot when iTunes came out as iTunes were selling songs for 99c. The big corporations were obliged to reduce price in order to compete with Apple but with all their extra costs like paying distributors and all, they were unable to compete with this technological revolution. Nowadays, most people have an iPod and everyone downloads from iTunes. I believe that we now live in a society run by technology and with the new generation, iTunes will definitely prosper whereas the stores selling cds will eventually close down as no one will buy a cd for 20$ when they can buy songs for 99c. As Adam Smith the father of economics once said, every man will do what's best for himself, and thus it only makes sense that everyone will rather pay 99c than 20$.

apple wants to enter tv market

Apple iTV. Apple wants to enter TV market with iTV made recently. This is a device that aims to compete with cable and satellite TV . To achieve the aims of the iPhone OS 4 (IOS 4, the possibility to enjoy of media (Music , movies , videos ) with great ease (eg power- BTI will be notified of new uploaded by your friends ) and ease of sharing of your files (pictures , movies, etc). The presence dell’iOS4 also allow you to use your iPhone or iPod as remote control for Apple iTV and connect to iTunes to download content of interest.

The Apple iTV’s platform promises to be extremely customizable, even by those who produce video content that will provide them for free , using advertising revenues secured by IAD, The advertising system created by Apple.

In short , the home of Steve Jobs is preparing to say its also in the television field . We await with interest the release of iTV (expected to be released on September 2010)..

jobs in apple

Steve Jobs and Apple Computer
It is widely known that Steve Jobs, who in the late 1970s co-founded with Steve Wozniak the Apple Computer Company, has been the creative driving force behind most of the technology that Apple has developed and charmed computer users with around the World.

Jobs left Apple in the mid 1980s and returned in the late 1990s. For over ten years, Apple functioned without Jobs. But it does seem that most of Apple’s revolutionizing products were direct results of Jobs’ vision.

Jobs, as reported numerous times over the past few months, is having health problems and currently on health leave from Apple. His absence has created an unsettling sense that Apple will falter without his leadership. And, that a Jobs-like successor is needed.

In the Conde’ Nast Portfolio March 09 issue writer Kevin Maney wrote, “Jobs has proven his business brilliance, and Apple could coast nicely for a number of years just on Jobs-fueled momentum. But by most accounts, he has not groomed a successor or codified he secrets of his magic.”

Apple Specialists
Is it possible to codify or formulize one’s creativity or genius? It hasn’t been done yet and unless Steve Jobs himself can find a way to capture his own creative genius, it probably won’t happen any time soon.

It would be a good idea for Apple to start using its resources to recruit other creative top level executives that have a revolutionary vision – not necessarily exactly like Jobs – that can take Apple to another level.

IBM is a company that has survived a multitude of creative and innovative leadership. Disney thrived and raised its technology genius even higher than when its founder ran the empire. The Ford Motor company is another example of a company surviving its innovative founder.

Apple Computer Inc.
Apple has survived technology wars for over 25 years and almost half of those years without Jobs. As one who has taken an active part in following, using, promoting, teaching, and supporting the technology wave for 25 years, I believe Apple will be part of technology well into the 21st century.

Whether Jobs decides to leave the company in the near future or the distance future, Apple has proven it is a survivor and that it can find a way to use its creative drive to survive.

Apple iPod Nano - Revolutionizing the Mp3 Player World

Apple iPod Nano - Revolutionizing the Mp3 Player World
I don't think it's an exaggeration to say that the advent of the Apple iPod revolutionized mp3 players. The look, the style, the sound quality, the navigation, the features, the seamless integration with iTunes and other services, all these separate components added up to a spectacular and revolutionary mp3 player. Each new mp3 player that Apple has released has pushed the envelope for design and all around use. First they miniaturized the iPod with the iPod Mini. Then they miniaturized that, and by getting rid of the LCD screen were able to offer the Shuffle for unheard of low prices for an iPod. Now they've gone to the next level. The Apple iPod nano.
But will it really revolutionize mp3 players? Yes. And here's why:
Size and Storage
Take the iPod, shrink it, shrink it again, and then shrink it one more time and you have the iPod Nano! It's no thicker than a pencil and slides right into your back pocket without even noticing, literally! The nano is smaller than most other flash mp3 players, but has something that none of them do: 2GB and 4GB file capacities. No flash mp3 player has the kind of file capacity that the nano has. And what this means is that you can store a previously unheard amount of music on an mp3 player with no moving internal parts, i.e.- a completely skip free player.
Signature iPod Quality
Remember that this is an iPod, so you have unmatched usability and sound quality. The player comes with the Apple signature click wheel and navigation system. It hooks up seamlessly with iTunes and other standard Apple software. The sound quality, as with all iPods, is excellent.
Brand New Features
The iPod nano comes with a full color screen which can display multiple image file formats in a crisp high quality format. It also now syncs up directly with Microsoft Outlook and Outlook Express for contacts and colander functions and to-do lists. One of the coolest and most useful new features the nano comes with is a stopwatch and lap timer. Because it's small and flash based, the nano already is great for working out, but the stopwatch can record many lap times and then give you shortest, longest, and average lap, as well as your overall time and individual lap times.